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Physician OverviewBackground: Most On/Gyn’s are not aware that 80% of private practice dermatologists provide physician grade medications to their patients. These medications represent around 30% of their net income. This revenue is “Fee for Service” as insurance companies do not reimburse for therapies they classify as not “medically necessary.” Patients spend millions on therapies that have proven to be nothing more than moisturizers – in hope of improving the appearance of their “Stretch Marks.” Providing this new therapy for your postpartum patients will be very well received. This practice enhancement will add (50-75k) in new annual income to your practice. Patients: Data suggest the first and last trimester are the key points when patients voice their concern about developing stretch marks. Patients will voice their concern about developing striae during the initial visits – and almost always when they begin developing striae during the last trimester. Data suggest over 90% of patients will make these comments to the nurse and about 50% will mention them to the doctor. Waiting Room – Exam Room Brochures: These professional brochures provide background information about stretch marks and introduce the patient to Post-Grav Serum™. These discrete brochures will help patients initiate their request for more information about therapy.
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